Value-Based Selling Program
Value-Based Selling
This high-impact selling course is a comprehensive, hands-on program designed to enhance sales professionals' skills, from customer engagement to negotiation and relationship building.
Audience
- Sales, Business Development, Marketing, and Management
- Up to 8
Duration
16 - 18 hours (delivered over 4 days)
TRAINING OBJECTIVES
- Introduce customer-centric selling principles, including the Customer-Specific Value Proposition (CSVP) mindset.
- Equip participants with skills to identify and address customer needs through active listening and questioning.
- Enhance the ability to craft compelling value propositions and communicate them effectively.
- Improve presentation and public speaking skills tailored to sales contexts.
- Develop negotiation strategies to manage objections and secure favorable outcomes.
- Build long-term relationships and networks to drive customer loyalty and trust.
TRAINING OUTCOMES
- Participants will apply CSVP principles and customer psychology insights in their sales processes.
- Improved ability to create detailed customer personas and tailor sales pitches accordingly.
- Enhanced confidence in delivering structured, impactful sales presentations with effective storytelling.
- Increased proficiency in negotiating and reframing objections into opportunities.
- Development of action plans for networking and maintaining professional relationships.
- Participants will integrate learned strategies into daily routines, sustaining sales growth and professional development.
Mentorship & Coaching
- Includes 2 one-on-one sessions per participant.
- Provides personalized guidance to implement strategies, overcome challenges, and refine skills.
- Ensures continuous improvement and alignment with individual and team goals.
WHAT'S IN IT FOR THE EMPLOYER?
- Enhanced sales performance and customer satisfaction driven by personalized, customer-centric approaches.
- Improved team skills in negotiation, communication, and engagement, leading to stronger business outcomes.
- A more confident and effective sales team, better equipped to handle objections and deliver persuasive presentations.
- Long-term value creation through better relationship-building and strategic networking.
- Immediate application of actionable plans, ensuring a direct impact on business growh.